Target segmentation and financial advisor marketing
We come to the table knowledgable and with ready resources for marketing your services. However, you are a unique financial advisor. You win clients who like your personality, trust you, and like your strategies, and style of advising and capital management. Your clients may also have unique attributes. The first step we take to lead generation is to discuss your advisory with you and ask the right questions to distinguish what makes you great to your clients. The next step is to work with you to define the distinct personas of your current clientele. This helps us pinpoint those prospects who are most likely to want your services and convert to your clients.
Learning every step of the way
Used properly, customer data makes our work ever more precise — and more empathetic. This enables us to reach the right individual, with the right message, at the right time. Every component of your financial advisory marketing tactics will be collecting new data every day. We use this data to refine new approaches and A/B test new keywords and images to continually increase your results.
We make communications relevant and we have the empathy to make them resonate.
By balancing relevancy and empathy, we can create communications and experiences that your clients and prospects truly value. We help make you the "go to" source to your audience online.
We bring you our data, combined knowledge, experience, creativity, and intuition. We work with data that we have collected and continue to collect from your target prospects online behavior, your lead results, and your conversions, to continually enhance your presence and advisor marketing, thereby growing your results.
Our goals are simple
– Ease your marketing and sales burden
– Free up your time to do what you do best — being a great advisor
– Help you increase your reputation, and your business, building trust and leadership, and
– Help make you more profitable
Transparency, communications & positive business results
We live and die by the numbers. At the end of the day results are our life blood and yours. PinPoint target marketing is driven by and substantiated by the data. So you can count on us to report your program metrics regularly and with full transparency.